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“Survive the school year with these must-have back to school essentials.” That’s how the Sandy Hook Promise, an anti-gun violence group describes the public service announcement it produced for this school year.


The video shows school kids forced to use ordinary possessions such as a jacket, sneakers or skateboard in life or death, active shooter situations.

According to its You Tube page, the organization says “Please note that this PSA contains graphic content related to school shootings that may be upsetting to some viewers. If you feel that this subject matter may be too difficult for you, you may choose not to watch this video.”


One boy says, “These new sneakers are just what I needed for the new year,” as he’s chased down a hallway by a shooter.

“My parents got me this skateboard I wanted, it’s pretty cool,” said another, as he uses it to smash a window and escape.

“These scissors really come in handy in art class,” one girl says standing at a doorway, apparently getting ready to ambush her attacker.

“These new socks can be a real lifesaver,” said another, using the socks to tie a tourniquet on a wounded classmate.


Don’t say we didn’t warn you. Does it go too far? Or not far enough?



The managing director of Sandy Hook Promise, Nicole Hockley, defends the frankly terrifying content of the video saying, “We don’t want people to turn away from it, so pretending it doesn’t exist is not helping to solve it.”

Per NBC News, Hockley’s 6-year-old son Dylan was killed at Sandy Hook Elementary School on Dec. 14, 2012, and his older brother Jake, now a high school sophomore, survived the massacre that left 20 students between the ages of 5 and 10, and six adults dead.

Other than the insane, depraved people who commit these heinous crimes, there isn’t a person alive who doesn’t agree gun violence is terrible — and particularly against children.


But the guns themselves aren’t the problem. The people who pick them up are.


As we reported recently, while school shootings seem to be a recent phenomenon, the percentage of U.S. households owning a gun has stayed remarkably consistent since 1972.

The Colt ArmaLite Rifle Model 15 has been in existence since the 1960’s. It is perhaps the most popular sporting rifle in the nation. In its commercially-available form, it is not designed for “assault” any more than a hammer or a kitchen knife is.


If it’s not the gun, it’s the magazine. If it’s not the magazine, it’s the ammo. And at the end of the day, the gun doesn’t shoot by itself. A human needs to pull the trigger. Should we ban humans?


What makes a person pick up a firearm and decide to shoot up random strangers? Or their family? Or themselves? It’s the underlying cause, the cultural breakdown, the societal malaise that leaves people unconnected, alone, unmoored and helpless.

We need to fix this at the most granular level — with our families, our friends, our community and our faith.


Where are the activists for that?




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4 Responses

  1. Rob Croley

    It is horrific!!! But the truth HURTS!!! If nothing else maybe it will make schools realize at any age this is teaching. So our children how important it is to look,learn & be ready for a bad situation.

  2. CW2 or TPR. Williams

    20 years retired military and law enforcement, New York. Well said. Nobody’s pushing to ban the cars drunk drivers kill people with. People kill people….simple.

  3. Russell

    Keep the gun from getting into the school!! So simple. Why can’t the educated get this done??

  4. Laina Racine

    Nothing about that video is helpful in any way. It is fear mongering at its worst. All it will accomplish is heighten the anxiety levels of school kids to even greater levels. It doesn’t stop any violence, help protect them if god forbid they’re in an active shooter situation, etc. What is wrong with these people? I went to a high school where my graduating class alone had 237 kids in it and at least half of those kids had trucks in the parking lot every damn day with rifles in them. No one ever went outside, grabbed one, came back in, and started shooting the place up. When are we going to start addressing the problems that have changed the fundamental fabric of the country that has lead to these mass shootings? Because it’s not the guns


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