Wake up and smell the Black Rifle coffee with Mat Best at our grand opening in historic Savannah - Nine Line News

Please join us, tomorrow, Saturday, July 17th as we celebrate the grand opening of the Nine Line Apparel and Black Rifle Coffee Company coffee shop 307 W. River St. in Savannah, GA.

Our store has been open for some time, but because of COVID-19 restrictions, we never got to have a grand opening without masks and restrictions on numbers of guests. At last we can!

“We haven’t really advertised and promoted the downtown location, so this is our big announcement,” said retired U.S. Army Capt. Tyler Merritt, CEO and founder of Nine Line Apparel.

The historic River St location offers barista-crafted caffeinated beverages, Black Rifle Coffee Company Gear and Nine Line apparel.

Nine Line always turns their grand openings in a party.

“The idea is to bring the community together and have a fun event,” Merritt said.

Mat Best will be on hand to get the party going. Best is the author of the New York Times bestseller, “Thank Me For My Service,” the unapologetic, laugh-your-ass-off military memoir from a five-tour Army Ranger turned YouTube phenomenon and zealous advocate for veterans.

In addition to Best, Black Rock Coffee co-founder and YouTube star, Jared “JT” Taylor, will be in attendance along with Merritt and others.

Plus, the first 50 patrons at the grand opening will get an engraved Black Rifle Coffee Company — BRCC 20 oz Yeti — good for one year of free coffee. There will be other giveaways beginning 8 a.m. to noon.

Bass Pro Shop will give away over $500 in prizes, including a Cabela’s 24-Can Polar Cap Cooler grand prize, a Cabela’s stainless steel table top grill and two Cabela’s Big Outdoorsman XL chairs.

Nine Line will also give away two helicopter rides and Nine Line Apparel prizes.

“We’ll go fly around downtown Savannah and land at the headquarters [on Fort Argyle Rd.],” Merritt said.

The Nine Line headquarters was the first location of the Black Rifle Coffee Company, but the company has opened several since then.

The downtown Savannah store will be BRCC’s 10th location.

“Their goal is to hire 10,000 veterans,” Merritt said. “They’re trying to grow as fast as possible.

Both Nine Line and BRCC are veteran-owned and operated businesses.

“Their founders are Rangers and [Special Forces] guys; it’s a small community within [Special Operations Command],” Merritt said. “We’ve had discussions about missions we were on where I was in the air, they were on the ground. Now, fast-forward a decade later, we’re doing business together.”

As a life-style brand, Nine Line Apparel aims to reinvigorate the sense of patriotism and national pride that is disappearing daily from our society. Where politics and dissent divide our country, we hope to inspire unity and brotherhood among all Americans as patriots under our common flag.

At its core, Nine Line is a give-back organization, forever striving to be our brother’s keeper, and encouraging others to do the same. We support a multitude of initiatives beyond raising awareness, and financially back organizations that help those in need. From first responders to military charities to disaster relief initiatives, Nine Line is committed to ongoing support of charitable initiatives. No matter the circumstances, we’ve got your six.

Black Rifle Coffee Company specializes in premium, small-batch, roast-to-order coffee. Founded in 2014 by Green Beret Evan Hafer and Army Ranger Mat Best, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. They’re committed to supporting veterans, law enforcement, and the American way of life.

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